Agency: 
Onwards
Client: 
Buzz Bike
Role: 
UI Animations, 2D Animation
Brief
Onwards Agency needed motion support to animate Buzzbike's brand identity across app UI, social channels, and website. 
Buzzbike is an urban bike subscription service operating in London and Manchester, and their brand was built around a playful illustration system designed to position them as an Urban Cycle Club. 
The deliverable spanned UI animations, character illustrations, logo animation, social content, and website assets.

Credits:
Production: Onwards 
Motion Designer: Eduardo Marin

01 Process
Discovery — Onwards provided the full brand system including the playful illustration style and character work central to Buzzbike's identity. 

Concept — The illustration system was already expressive and personality-driven. The motion language had to match: energetic, urban, and approachable. Character animations and UI animations needed to feel like they came from the same visual world, even though they served very different functional purposes.

Delivery — Full scope delivered: logo animation, character animations, 
UI animations for the app, social content, and website assets.
02 Key Creative Decision
I treated the character animations and UI animations as a unified system rather than two separate deliverables. For a subscription app, the UI has to be functional and clear but for Buzzbike, the brand personality lives in the illustrations. 
Letting the characters inform the rhythm and personality of the UI animations meant the app felt like a Buzzbike product throughout.

03 Results
- Full motion package delivered: logo animation, character animation, UI animations, social content, and website assets
- Complete brand motion coverage across app, social, and web