Agency:
Onwards
Client:
Days Brewery
Role:
UI Animations,
2D Animation,
3D Animation,
Kinetic Typography and Motion
Brief
Onwards Agency needed motion support to animate Days Brewing's brand identity across all digital touchpoints. Days is a non-alcoholic beer brand built around an "active doing" philosophy a brand that deliberately positions itself around what it stands for, not what it lacks. The motion work had to carry that energy consistently across a wide range of formats.
Credits
Production: Onwards
Motion Designer: Eduardo Marin
Motion Designer: Eduardo Marin
01 Process
Discovery
Onwards provided the complete brand system (typography, color palette, logo, and the verbal identity) built around "Beer for Doing." Understanding the brand's core idea was essential before touching any animation: Days isn't a compromise product, it's an active lifestyle choice. Every motion decision had to reflect that.
Concept
The brand guidelines had a clear, confident visual voice. My job was to find the motion equivalent energetic without being aggressive, clean without being cold. The logo animation set the tone for everything else, establishing the rhythm and personality that carried through every other format.
Delivery
Full digital coverage: logo animation, social reels, stories, web banners, and social posts all formats adapted to maintain the brand's energy and consistency across contexts.
02 Key Creative Decision
I used the logo animation as the motion foundation for the entire system establishing the timing, easing, and personality once, then applying that logic consistently across every other format.
Rather than treating each deliverable independently, building from a single motion reference kept everything coherent without making it feel templated.
03 Results
- Full motion package delivered: logo animation, reels, stories,
web banners, and social formats
- Complete digital presence covered in a single production scope
04 Conclusion
Days reinforced that brand motion for a lifestyle product lives or dies by energy. You can get the colors and typography right and still miss the brand entirely if the timing feels off. On this project I learned to calibrate motion pacing to brand personality first.
