Client:
KnowBe4
Role:
UI Animations,
Styleframes,
2D Animation,
3D Animation,
Character Animation,
Explainer Video,
Illustration
Brief
KB4 needed a continuous stream of animated educational modules to help their clients' employees recognize and avoid cybersecurity threats. The content covered a wide range of topics like phishing, social engineering, password security, and more.
Each module had to work as a standalone learning experience ending in a quiz. The challenge wasn't a single creative problem; it was building a reliable, high-quality visual process that could sustain two years of consistent output across dozens of different topics.
Tools: After Effects, Cinema 4D
Credits: Illustration & Motion Design: Eduardo Marin
01 Process
Discovery
KB4 provided the topic and educational objective for each module. Beyond that, the creative direction was mine to define like style, visual approach, narrative structure, and character design were all open decisions on every project.
Concept
With full stylistic freedom, I developed varied approaches across the library adapting illustration style, environment design, and animation tone to fit the specific threat or scenario being taught.
Styleframes
Key frames served a dual purpose: they drove the animation narrative and were extracted as static assets for the quiz interface at the end of each module, so visual consistency between video and quiz was built into the production from the start.
Production
Full pipeline ownership (concept, illustration, character design, environment, and animation) handled independently for each module.
After Effects and Adobe Creative Suite throughout.
Delivery
Completed modules delivered to KB4 for distribution to their client base, alongside extracted stills for the quiz platform.
02 Key Creative Decision
Every module ended with a quiz, which meant the animation couldn't just explain a topic, it had to prepare the viewer to answer specific questions about it.
I chose to structure each video with a clear pedagogical arc: establish the threat, show the human context, demonstrate the consequence, reinforce the correct behavior.
This wasn't about making the content look good it was about making it stick. The visual storytelling was designed to serve retention, not just engagement.
03 Results
- Continuous content production across 2021–2023
- Full visual library of educational modules covering diverse cybersecurity topics
- Each module delivered with extracted quiz stills for KB4's learning platform
- Distributed to KB4's full client and user base
04 Conclusion
Two years of back-to-back educational content taught me how to solve how to explain something complex visually in a different way every time.
It sharpened my ability to read a topic quickly, find the human angle in technical subject, and build a visual system around it fast.
