Agency: Mackevision
Client: Daimler Group
Working alongside Mackevision, I contributed to the development of two specialized videos showcasing Porsche’s latest AI-driven technologies. These tools are designed to revolutionize the way customers customize their vehicles, offering a highly personalized and futuristic configuration experience.
The goal was to demystify complex AI processes while maintaining the high-performance and aspirational feel of the Porsche brand. My role was central to the visual storytelling, focusing on the human-tech interaction.
I was responsible for creating the custom illustrations and characters that served as the face of the technology. These assets needed to feel modern and sophisticated to match the Porsche aesthetic. Beyond the static designs, I brought these characters to life through motion.
Tools: After Effects & Cinema 4D.
Credits:
Production: Accenture
Motion Design: Eduardo Marin
Additional Motion Designer: Jenny Lewis
Motion Design: Eduardo Marin
Additional Motion Designer: Jenny Lewis
Character Design Explorations
