Client: Super Ai
Late last year we had the pleasure of once again collaborating with CashApp for their latest product launch ‘Pools’;
a new feature that allows friends and family to combine funds in a effortless way.
We set out to create a film that didn’t just announce a new feature, but captured the energy and possibility of what happens when people come together over shared moments. The result was a piece that felt playful yet authentic, using craft and contrast to show how a simple financial tool can facilitate real connection around shared experiences.
We set out to create a film that didn’t just announce a new feature, but captured the energy and possibility of what happens when people come together over shared moments. The result was a piece that felt playful yet authentic, using craft and contrast to show how a simple financial tool can facilitate real connection around shared experiences.
Tools: After Effects, C4D, Illustrator
Credits:
Creative Director: Riccardo Biassibetti
Creative Director: Riccardo Biassibetti
Illustration & Motion Design: Eduardo Marin
Process, Storyboard & Styleframes
