Agency: Builders Club
Client: Cash App "Pools"
Late last year we had the pleasure of once again collaborating with CashApp for their latest product launch ‘Pools’;
a new feature that allows friends and family to combine funds in a effortless way.
We set out to create a film that didn’t just announce a new feature, but captured the energy and possibility of what happens when people come together over shared moments. The result was a piece that felt playful yet authentic, using craft and contrast to show how a simple financial tool can facilitate real connection around shared experiences.
We set out to create a film that didn’t just announce a new feature, but captured the energy and possibility of what happens when people come together over shared moments. The result was a piece that felt playful yet authentic, using craft and contrast to show how a simple financial tool can facilitate real connection around shared experiences.
Tools: After Effects & Cinema 4D.
Credits:
Production: Builders Club
Creative Director: Alex Hill
Executive Producer: Lauren Egen
Art Director: Ali Sahba
Producer: Tom Bogda
Designers: Jose Madina, Abdul Khan, Tim Ueberall, Indrajit Sarkar, Callen Fisher, Artur Zhamaletdinov, Eduardo Marin.
2D Type design: Alfie Allen
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Sound + Final Mix: Paprtape - Tony Yang
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Edit: Avenues
Editor: Amy Dang
Edit Assist: Nacho Santana
Colourist: Chris Shaw
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Live-Action Producer: Adam Farley
1st AD: Daniel Smith
DOP: Peter Bishop
Stylist: Natalie Roar
HMU: Jimmy Jones + Natalie Wright
Nails: Jessica Ciesco
Creative Director: Alex Hill
Executive Producer: Lauren Egen
Art Director: Ali Sahba
Producer: Tom Bogda
Designers: Jose Madina, Abdul Khan, Tim Ueberall, Indrajit Sarkar, Callen Fisher, Artur Zhamaletdinov, Eduardo Marin.
2D Type design: Alfie Allen
-
Sound + Final Mix: Paprtape - Tony Yang
-
Edit: Avenues
Editor: Amy Dang
Edit Assist: Nacho Santana
Colourist: Chris Shaw
-
Live-Action Producer: Adam Farley
1st AD: Daniel Smith
DOP: Peter Bishop
Stylist: Natalie Roar
HMU: Jimmy Jones + Natalie Wright
Nails: Jessica Ciesco
Process, Storyboard & Styleframes
