Client: Shnittecht Berlin
For this project, my role was to develop the visual identity for the hair salon's Summer Season. I started by designing several logo concepts that captured the fresh, vibrant energy of the season.
Once the brand identity was defined, I brought the logo to life through a 15-second animation designed to be the centerpiece of their digital presence. I was responsible for the entire rollout, creating all the necessary format adaptations to ensure the animation looked perfect on their in-store screens as well as across all their social media platforms. It was a complete transition from static design to a dynamic brand experience.
Tools: After Effects & Cinema 4D.
Credits:
Motion Design: Eduardo Marin
Motion Design: Eduardo Marin
Process, Storyboard & Styleframes
Options
2D Version after revision
Final 3D Result
