Agency:
Monomango
Client:
ZEISS —
30th Anniversary Manifesto Film
Role:
Styleframes,
2D Animation,
3D Animation,
Kinetic Typography and Motion
Brief
Monomango brought me on board to create a manifesto film commemorating a major ZEISS anniversary a company that has been pushing the boundaries of optical technology since 1846, and whose optics today power everything from smartphone cameras to space exploration. The deliverable: a short looping film for live event display that would honor the company's most defining milestones and project its vision for the future.
No voiceover, no call to action purely motion, image, and typography telling the story of one of the world's most precise technology companies.
Tools: After Effects, Cinema 4D, Redshift
Platforms: Exhibition
Credits:
Creative Production: Miko Lewandowski
Motion Design: Eduardo Marin
Motion Design: Eduardo Marin
01 Process
Discovery
There was no formal brief. Monomango and I worked from ZEISS's existing brand identity and a shared understanding of the narrative arc: past milestones, present identity, future vision.
Concept
Multiple graphic styles were explored and presented for review. The direction had to feel futuristic while remaining anchored to ZEISS's established visual system colors, typography, and the brand's inherent association with precision and clarity. The final direction was chosen by the team.
Styleframes
Key frames centered on the historical timeline giving visual weight to dates, milestones, and imagery balanced against forward-looking motion sequences that felt aspirational without being generic.
Production
Tools: Cinema 4D and After Effects. I focused entirely on the graphic and motion layer, working alongside Miko (producer) and under the creative supervision of Jan Weber.
Delivery
One film in Full HD, delivered for live event display and screened at ZEISS's anniversary event.
02 Key Creative Decision
I chose to design the film as a continuous loop rather than treating it as a linear film with a beginning and end. I designed the transitions and pacing so that the end feeds back into the beginning without a visible seam creating a sense of perpetual forward motion that metaphorically mirrors what ZEISS actually does: a company that has continuously turned challenges into opportunities for over a century and a half.
03 Results
- One FHD manifesto film delivered for live event display
- Screened at ZEISS's official anniversary event
- Seamless loop format designed for extended ambient display
04 Conclusion
This project reminded me that the most demanding briefs are sometimes the ones with the fewest constraints. When a client trusts you with their legacy no script, no storyboard, no hard rules the responsibility to understand what the brand actually means becomes everything. I've since applied this to every internal brand film: before touching a tool, understand what the company is proud of. That's where the real visual language live
