Brand motion guidelines and motion systems
I take the identity you have built and define how it moves: logo behaviour, kinetic type, transitions, and a motion guideline your client can actually use.
This is for branding agencies that deliver an identity and want motion to be part of the system, not an afterthought, and for brands whose in-house teams and partners need clear rules to animate consistently. Projects like Qiddiya showed how much a family of sub-brands depends on a shared motion language; on Cash App the work was to internalise an existing motion system and push it further.
What you get
- Motion principles: rhythm, easing and timing that match the brand
- Logo behaviour, kinetic typography and transition patterns
- Example animations applied to real formats such as social posts, stories and web
- A motion guideline document and a toolkit of reusable files
How I work
Brief
We look at the identity, its guidelines and where it will appear, and agree on what the system needs to cover.
Styleframes
Frames and short tests show how type, imagery and the logo enter, exit and transition.
Production
The principles are applied to real formats, so the rules are proven in use rather than written in theory.
Delivery
Guideline document, example animations and working files your team or your client can build on.
Selected work
Questions
Who do you work with?
Mostly branding and design agencies that need a senior motion designer on their team, often white label. I also work directly with brands that have a clear need and someone on their side who owns the brief.
Is this only for new identities?
No. It works for a new identity or one that already exists in print and digital but has never had clear rules for how it moves.
What do you need from a brief?
The brand guidelines, the formats where motion will live and who will animate with the system after delivery.
Do you work remotely or in Berlin?
Both. I am based in Berlin and work with teams worldwide, remotely by default. Briefings, reviews and calls happen in English, German or Spanish.