Explainer videos that make a product make sense
People don't abandon products they understand. Most explainer videos list features. The good ones make people feel the difference a product makes. That is a craft problem, not a budget one.
I design and animate explainer videos for agencies that need a senior motion designer on a pitch or production, and for brands that need to explain a product, an internal tool or a launch. The work ranges from SaaS product films and onboarding videos to long-running series of educational modules.
What you get
- Styleframes that set the visual world before animation starts
- 2D animation, character animation and UI animation, with 3D where it helps
- Kinetic typography for key messages, with or without voiceover
- Master film plus format adaptations for web, presentations and social
How I work
Brief
We start from your script or storyboard, or shape the story together from what the product needs to say and who it is for.
Styleframes
Key frames define characters, interface moments and color, so the direction is approved before animation starts.
Production
Animation in After Effects, with Cinema 4D for 3D. Shared files and regular review rounds keep the team in sync.
Delivery
Final master and the formats you need, ready for your website, a presentation or a campaign.
Selected work
Questions
Who do you work with?
Mostly branding and design agencies that need a senior motion designer on their team, often white label. I also work directly with brands that have a clear need and someone on their side who owns the brief.
What do you need from a brief?
What the product does, who the video is for and where it will be shown. A script, storyboard or brand guidelines help, but early ideas are welcome too.
Can you work from an approved storyboard?
Yes. On Cygrid the storyboards were already approved, so we went straight into styleframes and production.
Do you work remotely or in Berlin?
Both. I am based in Berlin and work with teams worldwide, remotely by default. Briefings, reviews and calls happen in English, German or Spanish.