Agency: Dondon Berlin
Client: BMW Germany
For this project, the animation studio Don Don brought me on board to animate a series of high-impact "cortinillas" (bumpers) and motion assets for BMW Germany. These pieces were specifically designed for Instagram Reels and social media content, where capturing attention in the first few seconds is critical.
My role was to translate BMW’s premium aesthetic into dynamic, fast-paced animations that felt both sophisticated and energetic. I focused on creating seamless transitions and sleek motion graphics that aligned with the brand's global standards, ensuring that every frame reflected the precision and innovation associated with their vehicles. It was a masterclass in "snackable" content—short, powerful bursts of motion designed to stop the scroll on a global stage.
Tools: After Effects
Credits:
Production: Dondon Berlin
Motion Designer: Eduardo Marin
Motion Designer: Eduardo Marin