Agency: Suplemento Studio
Client: Hometracker
For this project with Suplemento Studio in Mexico City, I was tasked with animating an explainer video to break down exactly how Hometracker works. My role was central to the advertising campaign, where we developed a series of specific characters to give the brand a relatable and friendly face.
I wasn't just responsible for bringing these characters to life in the main video; I also ensured they were versatile enough to live across the entire digital ecosystem—from social media assets and animated GIFs to the official website. It was a comprehensive exercise in motion branding, where every movement was designed to help users connect emotionally with the platform while clearly understanding its features.
Tools: After Effects
Credits:
Production: Sumplemento Studio
Motion Designer: Eduardo Marin
Motion Designer: Eduardo Marin
Process, Storyboard & Styleframes
