Agency: Interbrand
Client: Novartis
n this project, working alongside Interbrand for Novartis, my role as a Motion Designer was centered on defining the digital soul of the brand through high-end micro-interactions. I focused on the choreography of the user interface, ensuring that every transition and element felt natural, intuitive, and aligned with the brand's premium identity across both web and mobile platforms.
I was responsible for animating everything from character assets and social media content to dynamic banners, creating a cohesive and sophisticated visual language. By developing these subtle but crucial movements, I bridged the gap between static design and a world-class user experience, ensuring that the brand's message wasn't just seen, but truly felt across every digital touchpoint.


Tools: After Effects & Cinema 4D.

Credits:
Production: Interbrand
Motion Designer: Eduardo Marin

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