Agency: Fold7
Client: Near
Late last year we had the pleasure of once again collaborating with CashApp for their latest product launch ‘Pools’;
a new feature that allows friends and family to combine funds in a effortless way.
We set out to create a film that didn’t just announce a new feature, but captured the energy and possibility of what happens when people come together over shared moments. The result was a piece that felt playful yet authentic, using craft and contrast to show how a simple financial tool can facilitate real connection around shared experiences.
We set out to create a film that didn’t just announce a new feature, but captured the energy and possibility of what happens when people come together over shared moments. The result was a piece that felt playful yet authentic, using craft and contrast to show how a simple financial tool can facilitate real connection around shared experiences.
Tools: After Effects & Cinema 4D.
Credits:
Production: Builders Club
Creative Director: Alex Hill
Executive Producer: Lauren Egen
Art Director: Ali Sahba
Creative Director: Alex Hill
Executive Producer: Lauren Egen
Art Director: Ali Sahba
