Cygrid Manifesto

Sonja Madani and Daniel Baron invited me to join them on a 2D motion graphics explainer for Cygrid, including the styleframes. Time was tight: Cygrid was launching its website only a few weeks after kickoff. The client had already approved the storyboards, so we went straight into production. Together with Macarena Cox, who vectorized the illustrations, we built the first round of graphics in Figma. Working in shared files gave all of us access to the same assets, color palette and updates in real time, so changes never had to wait for a handoff.