Google Suche DFB 2026

For Google Germany's World Cup 2026 campaign, Ambassadors worked on a series of films about the way people watch football during a tournament: everyone has a take. Shot in Newcastle and Munich, the campaign follows the questions, opinions and match-day debates that come with the game. Predictions, stats, player histories, last-minute doubts, big claims made from the sofa. Google Suche (Search) is there for all of it, helping fans find the answers they need. Our teams worked together across AI, VFX, motion design, music, and sound, shaping almost every part of the campaign's craft. In Everyone's a Pro, that collaboration comes to life. The stadium crowds and match environments were created with AI, then combined with the live-action players and a wide range of visual effects to build out the scenes around them. Our music and sound team handled the soundtrack, sound design and final mix, bringing the pace, tension and thrill of football culture to every film, from 30-second hero films to six-second social edits. In total, the campaign included 18 films across multiple lengths, all built around a simple idea: with Google Search, every fan can get closer to the game.