VCARB x Eduardo Marin / BCN Grand Prix
Client:
VCARB
Role:
Video Editor, AI Artist, 3D/2D Motiongraphics
Brief
VCARB FC, a football alter ego for race weekend in Barcelona, timed with the World Cup kickoff. Full identity: kit, driver suits, boots, gloves, custom livery, built from zero.
Credits:
Client: VCARB
Video Editor, AI Artist, 3D/2D Motiongraphics: Eduardo Marin
Generative AI tools were used in the production of this project.
Process
Discovery
Received the team's raw material: crests, textures, early graphics. Studied how the brand stamps needed to travel, digital, physical, garage-scale.
Concept
Treated each stamp like a character. Explored flat graphics, sticker peel treatments, and 3D, always staying inside VCARB's world.
Delivery
Rendered explorations in ComfyUI, then layered and refined everything in After Effects across three final videos.
Key Creative Decision
Pushed past the original brief using AI-driven UV maps and animation to add depth nobody asked for, while keeping the partner stack video deliberately quiet so sponsor logos stayed fully legible.
Results
- • Two 80-second hero cuts and one 60-second partner piece
- • Delivering full creative freedom inside one cohesive identity
