Go7 Manifesto: Kinetic Typography & 2D Animation
Client:
Go7
Role:
Brief
Tools: After Effects, Cinema 4D
Platforms: Social Media
Credits:
Motion Design: Eduardo Marin
Process
Discovery
GO7 arrived with a complete visual identity system (colors, typography, assets, photography). What they didn't have was a motion concept. My first step was a deep immersion in everything they'd built.
Concept
Rather than proposing a new visual direction, I made a deliberate choice to build the entire motion piece from within the existing identity system. Everything they had became the raw material for the film.
Styleframes
Key frames established how static brand assets would move: how typography entered and exited, how imagery would be framed and transitioned.
Production
Tools: After Effects. Solo execution. The absence of voiceover meant every motion decision had to carry narrative weight.
Delivery
One master film delivered for multi-context use: investor presentations, website, and social distribution.
Key Creative Decision
We chose the opposite of adding something new: use only what already existed. Every frame was built from GO7's own brand system. This decision served two purposes simultaneously. For investors, it demonstrated the strength and versatility of the new brand identity. For the public, it felt like a coherent brand statement.
Results
- • One manifesto film delivered for investor, web, and social use
- • Part of GO7's brand launch, a company that reached nearly 200 airline clients and 8 million passengers in its first year
- • Single visual system serving multiple audience contexts with no adaptation required
Conclusion
This project reinforced a principle I now apply to every brand film: the most powerful motion work doesn't add a new layer on top of a brand, it reveals what the brand already is.
